I’m veteran trademark attorney Steven Thrasher, and in my book, Trademarks Made Simple, I pull back the curtain on one of the most misunderstood — and most dangerous — areas of business law. Drawing on more than 25 years of real-world experience, I use relatable stories and real cases to explain how trademarks actually work, and expose the myths, mistakes and costly assumptions that routinely derail entrepreneurs, startups and growing companies.

This is not a dry legal textbook or risky DIY guide. It's a clear, practical roadmap that helps business owners make smart trademark decisions, ask the right questions... and work confidently with attorneys.

YOU WILL LEARN:

• What a Trademark is, What Rights Come With It, Why You Should Register Yours and What’s Involved in the Process!
• Why Hiring an Expert Will Actually Save You Time, Money and Headaches!
• Read Through Narratives That Help Make the Concepts Understandable and Relatable!
• That trademarks don’t have to be confusing, but ignoring them can seriously damage your business
• The proprietary E5 Trademark System: Educate, Evaluate, Equip, Examine, and Enforce
• Why bad trademark applications can be worse than filing none at all
• How trademark trolls and brand thieves exploit unprotected businesses
• The full trademark life cycle: choosing a strong mark, USPTO examination and brand enforcement

This book is ideal for owners and managers of fast-paced, rapidly growing businesses seeking plain-English trademark guidance, and empowers readers to protect their brand before it’s too late.